
The video and film projects I've produced for commercial use, especially those intended to promote businesses and products, can be found on this page of my website. Each project serves as a showcase for my artistic abilities, understanding of advertising strategies, and capacity to bring concepts to life through arresting imagery and compelling narrative. Each piece in the series satisfies the unique requirements and objectives of the clients I've worked with while showcasing a variety of styles and genres. See if there is any way I can assist you in putting your ideas on the screen.
year 2024, duration: 50sec.
LEDSRACE is a unique fusion of PCB art and functional electronics, designed for Formula 1 fans, electronics enthusiasts, and design lovers. This LED-illuminated Zandvoort circuit is a first-of-its-kind creation, merging racing heritage with cutting-edge technology and bringing the iconic track to life.
Developed by Jitter, a company specializing in high-quality hardware and software solutions, this project began as an internship concept and evolved into a full-fledged product, built with precision, creativity, and innovation.
This Director’s Cut version features my custom sound design, enhancing the immersion and atmosphere of the video. It also includes realistic 3D visuals of Formula 1 racing, reinforcing the connection between motorsport and technology.
Filmed in a professional studio, the production was designed to highlight the intricate details of LEDSRACE, combining precise lighting and composition to showcase its unique features. The post-production focused on a dynamic editing style, keeping the energy high and reflecting the speed and excitement of motorsport.
I had the privilege of producing, filming, and editing this campaign video, capturing the essence of motorsport engineering, PCB design, and artistic craftsmanship.
year 2024, duration: 01min. 00sec.
year 2022
Luis, an engineer from Huawei's Portugal office, faced with the difficulty of not being able to enter the customer's laboratory and the pressure of short term delivery during the epidemic, completed the simulated installation and commissioning in his garage, which was affirmed by the customer. The video takes Luis's two sons’ points of view and shows how they see their father's mysterious work in the garage and the warm family relationship between them.
Script: Diogo Pessoa de Andrade
Director: Diogo Pessoa de Andrade
DOP: Victor Santos
Video assistant: Pedro G. Santos
Editing and Post- Production: Filmesdamente
Producer: Lindsay Liu
year 2017
A promotional video produced by Bluecell Comunicación for El corte Ingles - Portugal
Creative concept by Bluecell Comunicación
Filmed by Diogo Pessoa de Andrade
Editing and Post-Production by Bluecell Comunicación
year 2016
This video was produced by Blua, a Spanish production company based in Barcelona. The film was shoot in Lisbon and is part of an international advertising campaign for Pantene. My role in this video was 1st Assistant Camera (1st AC).
Client: Pantene
Agency: DoubleYou
Production Co.: BLUA
Director: Alexandr Tregon
year 2015
Bringing the Power of the Web to Portuguese Small Businesses.
In 2015, I had the opportunity to produce, direct, and handle the post-production of three promotional films for Google to promote its AdWords service in Portugal. The aim was to showcase how small businesses across the country were leveraging the power of the web to grow their operations.
At the time, entrepreneurs from various industries, such as farmers, florists, clockmakers, cheesemakers, and antique shops, were finding new customers online and expanding their reach globally, thanks to the internet. Studies showed that businesses that used the web intensively grew up to four times faster compared to those that did not, leading to job creation and growth across all sectors.
Google, as a leading provider of platforms, tools, and resources, was at the forefront of this movement, empowering businesses and fostering economic growth. The three films I created highlighted some of the most inspiring stories from Portuguese businesses and how they were using the web to reach new customers, expand to new markets, and increase their workforce.
These films were part of a larger project initiated by Google and participated by filmmakers from all over Europe. The end result was a collection of compelling stories from businesses across the continent, demonstrating the transformative power of the web. The videos were used in 28 different European countries and had the potential to reach a massive audience of 510 million people.
Atelier Antonio Alfaiate
Atelier António Alfaiate is going from strength to strength.
The Atelier Antonio Alfaiate in Portugal has grown from 1 to 5 employees, using the internet to develop their business and target customers through Google AdWords.
2011 saw the launch of a new boutique in Porto specialising in dressmaking, tailoring and alterations. Owner Anabela Reis began using Google AdWords right from the outset to promote her business online. She couldn’t have made a smarter move and today owes around 80% of her clientele to AdWords. This online visibility has brought her clients from all over Portugal, but also from further afield, for example Munich, London and Paris. Firstly, the quality of the service that she provides sets her apart from the competition, such as alterations shops that spring up and then go under a few months later, and secondly, the vital role that Google plays. Anabela explains,
My shop is going from strength to strength and might have already closed its doors if it weren’t for AdWords.
Having tried various other online platforms, she has found Google AdWords offers the highest level of sales. She also makes a suggestion for any business owner: Don’t think of it as a cost, but as an investment.
Carlos Veloso set up his own company in Portugal, and decided to try Google Adwords. Soon enough customers from all over Europe starting contacting him and he now uses Adwords as his sole advertising option.
The success of Carlos Veloso Photography, founded in 1997, is due largely to the foresight of owner Carlos Veloso. At a time when a lot of the market leaders failed to recognise the true potential of Google AdWords, Carlos committed wholeheartedly to the product. The move resulted in rapid growth for his photography and video company. “AdWords was a huge step for us, which really paid off! We went from a small, virtually unknown company to one with huge exposure,” he says. It even managed to break into the international market when foreign companies organising events in Portugal began contracting out to it. The increase in workload and the reduction in advertising costs have led to an 80% increase in revenue. The company is now in a position to expand its workforce and offer a broader range of services, including design, web design and advertising. Carlos currently invests a large part of his advertising budget in AdWords. In addition to the fantastic results, he also highlights how easy it is to manage campaigns and how excellent Google’s customer support is. He explains, “When you know how to manage a campaign, which is fairly easy, you know that you will achieve a higher profit margin.”
AdWords was a huge step for us, which really paid off!
Virtualleds expands internationally. VirtualLeds, a Portuguese business who sells light bulbs, started attracting new customers since the first day they launched their Adwords campaigns.
Founded in 2008, Virtualleds sells LED bulbs and products online and uses AdWords to advertise them. Managing Director Pedro Neiva says: “When we began using AdWords in 2012 we saw immediate results.” The company is experiencing exponential growth in turnover, and has seen its workforce increase from three to 13 employees. Investing in AdWords has also enabled Virtualleds to expand internationally and penetrate the market in Spain, where it already has three permanent staff members. But for Pedro, the most important feature of the Google tool is how easy it has been for him to manage this rapid growth – by curbing the company’s spend on AdWords when they weren’t in a position to cope with the increase in demand, and reinvesting once the firm’s operational issues had been resolved. Pedro believes that Google tools play a vital role. He says they are just as important as the Internet or mobile phones in all areas of his business, from setting up the company to day-to-day management and it is a relationship that has generated outstanding bulb sales.
When we began using AdWords in 2012 we saw immediate results.
Filmmaker, Producer, Director & Cinematographer (DoP) / Videographer
Service Areas: Lisbon, Porto, Faro - Algarve, and across Portugal.